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Why Atlas Cycle Failed- A brief case study

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A brief history : It was the year 1951 when a man with his dreams to provide quality bicycles to his countrymen set up his first 25-acre   factory complex  in a record period of 12 months .it was a modest beginning in an improvised tin shed at sonepat. In the very first year of operation it rolled out 12000 atlas cycles out of the plant. Soon it started looking to expand and send its first overseas consignment in 1958.by the end of the year 1965 atlas emerged as India's largest cycle manufacturer. Awards and recognition : Atlas was presented with the Ficci award for “Best Industrial Relations”. Italy’s Gold Mercury Award was conferred. It also received the prestigious EEPC Award for export excellence. The honour of being appointed official supplier of bicycles to the IXth Asiad, at Delhi in 1982. 2014 onwards : everything was going fine but since 2014 the company started facing a financial crunch. Due to the loss the company closed its first plant of the atlas in decemb...
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abc of google analytics,purchase funnel,simple language

PURCHASE IS NOT JUST A PROCESS BUT IT IS WHOLE JOURNEY . NOW TAKE AN EXAMPLE SAY YOU WANNA BUY A MOBILE FROM A STORE ,YOU LOOK FOR THE NEAREST STORE,YOU GET READY AND THEN YOU DRIVE YOUR CAR TO REACH THERE.NOW QUESTION ARISES HOW AND WHY DID YOU REACH THERE,YOU HAD THE NEED OF MOBILE PHONE AND THEN YOU SEARCHED THE STORES MAY BE YOU SAY AN ADVERTISEMENT OF THAT STORE OR SOMEONE TOLD YOU ABOUT THAT STORE.WELL FOR STOREKEEPER YOU ARE THE CUSTOMER AND THIS PROCESS IS KNOWN AS ACQUISITION.IN GOOGLE ANALYTICS ALSO IT REFERS TO HOW YOU OBTAIN TRAFFIC TO YOUR WEBSITE,THE SOURCES CAN BE DIFFERENT MAY BE IT MAY BE THROUGH ORGANIC SEARCH,MAY BE YOUR SOCIAL MEDIA ADVERTISEMENT .THESE ALL CAN BE UNDERSTOOD BY REPORTS WHICH G.A PROVIDES.YOU CAN UNDERSTAND THIS BY WHICH VEHICLES ARE BRINGING TRAFFIC IN WEBSITE. BEHAVIOR-  WELL LETS TAKE THE SAME EXAMPLE ONCE YOU REACH TO THE STORE YOU LOOK AT THE BUILDING YOU GO TO THE HELP DESK YOU SPEAK ABOUT THE PRODUCT YOU WANT TO PUR...
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ansoff igor matrix

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I believe every business focus and entirely work with a motto called - Growth what will you do as a business to grow ,well before answering this we need to understand what kind of business we deal in ,what sort of product we deal with and in what market we operate.well there might be different factors but most importantly mr ansoff talked about these two factors and they are product and market. now looking at the diagram it will be be an easy way to understand what mr ansoff talked about.you can have two scenarios .one you are already operating in the market and other you are new to the market and talking as a product point of view which is you have already a product with which you are operating or you have a new product.so basically as a marketer or a company you need to think about two things -"market and product". now looking at the above matrix say you have already a product and you are operating with that product in the market,so in that case what w...
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