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Why Atlas Cycle Failed- A brief case study

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A brief history : It was the year 1951 when a man with his dreams to provide quality bicycles to his countrymen set up his first 25-acre   factory complex  in a record period of 12 months .it was a modest beginning in an improvised tin shed at sonepat. In the very first year of operation it rolled out 12000 atlas cycles out of the plant. Soon it started looking to expand and send its first overseas consignment in 1958.by the end of the year 1965 atlas emerged as India's largest cycle manufacturer. Awards and recognition : Atlas was presented with the Ficci award for “Best Industrial Relations”. Italy’s Gold Mercury Award was conferred. It also received the prestigious EEPC Award for export excellence. The honour of being appointed official supplier of bicycles to the IXth Asiad, at Delhi in 1982. 2014 onwards : everything was going fine but since 2014 the company started facing a financial crunch. Due to the loss the company closed its first plant of the atlas in decemb...
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BCG MATRIX in simple,growth rate,numerical calculation,relative market share,calculation

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BCG MATRIX IF You look closely you will be able to understand a company has a wide range of products,take an example of ITC or TATA group they are dealing in fmcg sector,I.T services,hotels etc.Now every sector has a variety and range of products.for the convenience take example of tata,they are dealing in hotels (taj hotels).automobile(tata nano,jaguar land rover) fmcg (tata salt),airlines(vistara). Before we begin with concept of bcg matrix we need to understand the product mix.the above picture has been taken from one of the source and for this we are going to take an example of Samsung. Samsung deals in mobile phones,television,air conditions and refrigerators.now these all 4 categories are product line,and within that we have different kinds of mobile phones, refrigerators so they all are product line depth.and combination of product line+product line depth = product mix width.it might be that one product is growing and giving good revenue and other is not,and we...
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ansoff igor matrix

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I believe every business focus and entirely work with a motto called - Growth what will you do as a business to grow ,well before answering this we need to understand what kind of business we deal in ,what sort of product we deal with and in what market we operate.well there might be different factors but most importantly mr ansoff talked about these two factors and they are product and market. now looking at the diagram it will be be an easy way to understand what mr ansoff talked about.you can have two scenarios .one you are already operating in the market and other you are new to the market and talking as a product point of view which is you have already a product with which you are operating or you have a new product.so basically as a marketer or a company you need to think about two things -"market and product". now looking at the above matrix say you have already a product and you are operating with that product in the market,so in that case what w...
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