abc of google analytics,purchase funnel,simple language

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PURCHASE IS NOT JUST A PROCESS BUT IT IS WHOLE JOURNEY.
NOW TAKE AN EXAMPLE SAY YOU WANNA BUY A MOBILE FROM A STORE ,YOU LOOK FOR THE NEAREST STORE,YOU GET READY AND THEN YOU DRIVE YOUR CAR TO REACH THERE.NOW QUESTION ARISES HOW AND WHY DID YOU REACH THERE,YOU HAD THE NEED OF MOBILE PHONE AND THEN YOU SEARCHED THE STORES MAY BE YOU SAY AN ADVERTISEMENT OF THAT STORE OR SOMEONE TOLD YOU ABOUT THAT STORE.WELL FOR STOREKEEPER YOU ARE THE CUSTOMER AND THIS PROCESS IS KNOWN AS ACQUISITION.IN GOOGLE ANALYTICS ALSO IT REFERS TO HOW YOU OBTAIN TRAFFIC TO YOUR WEBSITE,THE SOURCES CAN BE DIFFERENT MAY BE IT MAY BE THROUGH ORGANIC SEARCH,MAY BE YOUR SOCIAL MEDIA ADVERTISEMENT .THESE ALL CAN BE UNDERSTOOD BY REPORTS WHICH G.A PROVIDES.YOU CAN UNDERSTAND THIS BY WHICH VEHICLES ARE BRINGING TRAFFIC IN WEBSITE.

BEHAVIOR- 
WELL LETS TAKE THE SAME EXAMPLE ONCE YOU REACH TO THE STORE YOU LOOK AT THE BUILDING YOU GO TO THE HELP DESK YOU SPEAK ABOUT THE PRODUCT YOU WANT TO PURCHASE .SO BASICALLY THIS IS THE WAY YOU ARE BEHAVING INSIDE THE STORE.SAME GOES WITH WEBSITES AFTER LANDING ON PAGES IT TALKS ABOUT WHAT PEOPLE ARE ACTUALLY DOING ON YOUR WEBSITE.IT ALSO GENERATES REPORTS WHEATHER CUSTOMERS ARE TAKING DESIRED ACTIONS WHAT YOU WANT OR NOT .IT ALSO MEASURES EFFECTIVENESS OF YOUR WEBSITE.SAY IF THEY ARE TAKING THE ACTIONS WHICH YOU WANT THEN IT IS A PERFECT BUT IF THEY ARE NOT TAKING THE ACTIONS THEN YOU NEED SOME MODIFICATIONS.

CONVERSION-
THIS TALKS ABOUT CONVERTING YOUR LEADS INTO PURCHASE..IT TALKS ABOUT ALL THE THINGS INCLUDED HOW MUCH TIME THEY SPEND AND IN WHAT TIME THEY PURCHASED,FROM WHICH PAGE THEY JUMP TO BUY THE PRODUCT,WHAT MOTIVATED MOST THE CUSTOMER TO PURCHASE THAT PRODUCT.


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