learn marketing in simple way. MBA and non MBA professionals

BCG MATRIX IF You look closely you will be able to understand a company has a wide range of products,take an example of ITC or TATA group they are dealing in fmcg sector,I.T services,hotels etc.Now every sector has a variety and range of products.for the convenience take example of tata,they are dealing in hotels (taj hotels).automobile(tata nano,jaguar land rover) fmcg (tata salt),airlines(vistara). Before we begin with concept of bcg matrix we need to understand the product mix.the above picture has been taken from one of the source and for this we are going to take an example of Samsung. Samsung deals in mobile phones,television,air conditions and refrigerators.now these all 4 categories are product line,and within that we have different kinds of mobile phones, refrigerators so they all are product line depth.and combination of product line+product line depth = product mix width.it might be that one product is growing and giving good revenue and other is not,and we...

Marketing mix - in simple words marketing mix is the methodology of mixing the different factors to promote its brand and its benefit.company wants its product should be differentiated from its competitors and there product benefit should be known,so that they can remain in the competition and can target to become market leader. the factors are famous as 4 p's of marketing product -anything which is offered and sold to the customers are products.it can be tangible(which can be touched) or even it can be intangible(services).interesting fact is that even services are product for the company ,example can be airline industry.in other way product is something which tries to satisfy need of the customer and gives benefit..one thing should be kept in mind customers don't buy products but they buy there need,for example if you are travelling from Bihar and you are on a trip to Agra to visit Taj mahal ,after exploring taj mahal you are tired and you want to rest and ...

I believe every business focus and entirely work with a motto called - Growth what will you do as a business to grow ,well before answering this we need to understand what kind of business we deal in ,what sort of product we deal with and in what market we operate.well there might be different factors but most importantly mr ansoff talked about these two factors and they are product and market. now looking at the diagram it will be be an easy way to understand what mr ansoff talked about.you can have two scenarios .one you are already operating in the market and other you are new to the market and talking as a product point of view which is you have already a product with which you are operating or you have a new product.so basically as a marketer or a company you need to think about two things -"market and product". now looking at the above matrix say you have already a product and you are operating with that product in the market,so in that case what w...

PURCHASE IS NOT JUST A PROCESS BUT IT IS WHOLE JOURNEY . NOW TAKE AN EXAMPLE SAY YOU WANNA BUY A MOBILE FROM A STORE ,YOU LOOK FOR THE NEAREST STORE,YOU GET READY AND THEN YOU DRIVE YOUR CAR TO REACH THERE.NOW QUESTION ARISES HOW AND WHY DID YOU REACH THERE,YOU HAD THE NEED OF MOBILE PHONE AND THEN YOU SEARCHED THE STORES MAY BE YOU SAY AN ADVERTISEMENT OF THAT STORE OR SOMEONE TOLD YOU ABOUT THAT STORE.WELL FOR STOREKEEPER YOU ARE THE CUSTOMER AND THIS PROCESS IS KNOWN AS ACQUISITION.IN GOOGLE ANALYTICS ALSO IT REFERS TO HOW YOU OBTAIN TRAFFIC TO YOUR WEBSITE,THE SOURCES CAN BE DIFFERENT MAY BE IT MAY BE THROUGH ORGANIC SEARCH,MAY BE YOUR SOCIAL MEDIA ADVERTISEMENT .THESE ALL CAN BE UNDERSTOOD BY REPORTS WHICH G.A PROVIDES.YOU CAN UNDERSTAND THIS BY WHICH VEHICLES ARE BRINGING TRAFFIC IN WEBSITE. BEHAVIOR-  WELL LETS TAKE THE SAME EXAMPLE ONCE YOU REACH TO THE STORE YOU LOOK AT THE BUILDING YOU GO TO THE HELP DESK YOU SPEAK ABOUT THE PRODUCT YOU WANT TO PUR...