learn marketing in simple way. MBA and non MBA professionals

A brief history : It was the year 1951 when a man with his dreams to provide quality bicycles to his countrymen set up his first 25-acre   factory complex  in a record period of 12 months .it was a modest beginning in an improvised tin shed at sonepat. In the very first year of operation it rolled out 12000 atlas cycles out of the plant. Soon it started looking to expand and send its first overseas consignment in 1958.by the end of the year 1965 atlas emerged as India's largest cycle manufacturer. Awards and recognition : Atlas was presented with the Ficci award for “Best Industrial Relations”. Italy’s Gold Mercury Award was conferred. It also received the prestigious EEPC Award for export excellence. The honour of being appointed official supplier of bicycles to the IXth Asiad, at Delhi in 1982. 2014 onwards : everything was going fine but since 2014 the company started facing a financial crunch. Due to the loss the company closed its first plant of the atlas in decemb...

BCG MATRIX IF You look closely you will be able to understand a company has a wide range of products,take an example of ITC or TATA group they are dealing in fmcg sector,I.T services,hotels etc.Now every sector has a variety and range of products.for the convenience take example of tata,they are dealing in hotels (taj hotels).automobile(tata nano,jaguar land rover) fmcg (tata salt),airlines(vistara). Before we begin with concept of bcg matrix we need to understand the product mix.the above picture has been taken from one of the source and for this we are going to take an example of Samsung. Samsung deals in mobile phones,television,air conditions and refrigerators.now these all 4 categories are product line,and within that we have different kinds of mobile phones, refrigerators so they all are product line depth.and combination of product line+product line depth = product mix width.it might be that one product is growing and giving good revenue and other is not,and we...